Evolution of Search Behavior | Giulia Panozzo (Neuroscientive) & Garrett Sussman (iPullRank)

In this episode, we’re exploring the fast-changing world of search behavior - how people are searching, how platforms like Google, OpenAI, and Perplexity are evolving, and what it means for brands and SEO professionals.

Joining us are two fantastic guests: Julia Panozzo, founder of Neuroscientive, a neuroscientist turned marketer who specializes in helping brands make smarter data-driven decisions and Garrett Sussman, Director of Marketing at iPullRank, host of Rankable, and an expert in SEO trends, content, and user behavior.

We’ll explore how cognitive biases shape search, the role of brand familiarity, and why understanding user intent is more crucial than ever. Plus, we’ll discuss how brands can stay visible in a search landscape that’s shifting from traditional queries to conversational AI, visual search, and beyond.

This is the 2nd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh

Here's what you'll learn in this episode:

00:33 - Welcome to The Search Session
00:48 - Meet Our Guests: Giulia Panozzo & Garrett Sussman
02:36 - The Evolution of Search Behavior
08:13 - The “Messy Middle” in Search
12:37 - Authority Bias & Trust in Search Results
16:42 - Biases in SEO Testing
24:55 - The Power of Brand Familiarity
36:03 - SEO & Holistic Marketing Strategies
46:56 - The Fun Questionnaire

👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/evolution-of-search-behaviour

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Where to find Giulia Panozzo
Linkedin: https://www.linkedin.com/in/giulia-panozzo
X: https://x.com/SequinsNsearch
Website: https://neuroscientive.com/

Where to find Garrett Sussman
Linkedin: https://www.linkedin.com/in/garrettsussman/
X: https://x.com/garrettsussman
Website: https://ipullrank.com/

Where to find Gianluca Fiorelli
Linkedin: https://www.linkedin.com/in/gianlucafiorelli/
X: https://x.com/gfiorelli1
Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
Website: https://iloveseo.net/
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking?sub_confirmation=1

Видео Evolution of Search Behavior | Giulia Panozzo (Neuroscientive) & Garrett Sussman (iPullRank) канала Advanced Web Ranking