Why Discovery Calls Are Dead (And What to Do Instead)

The discovery call is no longer the front door. Content is.

Nobody wants to talk to sales just to “learn more.”
They want clarity, credibility, and answers—before they ever add something to their calendar.

In this episode, we break down how smart sales teams use content to:
✅ Pre-frame high-value conversations
✅ Handle the first 10 buyer questions
✅ Build trust with lurkers—not just leads
✅ Replace weak intros with informed dialogue

Whether your buyers book calls or ghost your form, they’re making decisions before you ever show up. It’s time your content did the same.

🎥 Watch the full series: https://edifycontent.com/better-sales-content
📬 Want help building content that works harder than your reps? https://edifycontent.com/contact

#salesenablement #b2bsales #salescontent #discoverycall #contentstrategy

The magic is in the editorial, not the AI @ www.edifycontent.com

Видео Why Discovery Calls Are Dead (And What to Do Instead) канала Edify Content