Cowboy Resilient: Still Standing

April 25, 2021 marks an important sports anniversary. One year ago PBR became the first major pro sport to return to competition after COVID-19 shut down live sports & entertainment.

How a group of cowboys wrote the playbook for the return of sports is a story of cowboy grit, innovation, and determination. And most of all, trusting our intuition to drown out the voices of doubt, negativity, and skepticism.
As we continue to chart a way back to normalcy, please enjoy this incredible “Be Cowboy” story.

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Видео Cowboy Resilient: Still Standing канала PBR