Do you really need Thought Leader Ads? #linkedinads #b2bmarketing

The cheapest clicks on LinkedIn aren't from your campaigns.

They're from your people.

Thought Leader Ads.

Do you really need to run them? Yes.

Thought Leader Ads should be 50%+ of your top-of-funnel budget.

Here's why:

1. The CTR is insane.
Benchmark LinkedIn Ads CTR is 0.59%.
Thought Leader Ads? 2%... 5%... sometimes 10%+.
We're talking a potential 10x lift. That's not a rounding error.

2. People trust people.
When someone sees a human face talking to them, educating them, not selling to them, they lean in.
When they see a company logo? They scroll.
It's just human nature.

3. Because CTR is so high, your CPC drops precipitously.
Regular LinkedIn Ads: $15–$30 per click.
Thought Leader Ads: sometimes $1.
That means you're building your retargeting audience faster and cheaper. And converting warmer traffic when it counts.

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The two questions I always get asked:

What about key man risk?
Don't have 1 thought leader. Have 3, 4, 5.
Any subject matter expert at your company who's willing to show up on LinkedIn is a candidate. This is a skill that can be developed.

What if we lose control of the brand?
You don't need to control every word. You need to control the narrative boundaries.
Set your pillars. Draft and edit posts for your thought leaders. Curate what to promote and what not to. Done.

Go heavy on Thought Leader Ads.

Видео Do you really need Thought Leader Ads? #linkedinads #b2bmarketing канала Tamarind