UN Global Compact | Carl Sagan

In the mid-1980s, when environmental issues weren't considered as relevant as they are today and ESG had yet to exist as a concept, the visionary Carl Sagan, a Harvard professor and the author of more than 20 books, both on science and science fiction, was raising the alarm about the risks of climate change and the role humanity was playing in destroying the planet. Sagan said back then that even a one-degree change to the planet's temperature would be enough to provoke terrible suffering worldwide. And he was right.

Forty years on, Sagan's speeches are at the heart of a new film from the UN Global Compact, with creative by AlmapBBDO and Boiler Filmes. Using Sagan's original recordings, the film shows an installation featuring automatons of wild animals, hand-crafted by Argentine artist Pablo Lavezzari and driven by the tape spooling out of an old tape player.

The soundtrack to Sagan's words is “When The Land Meets The Sea," a song made out of a single tape loop by Amulets, an artist known as “The Tape Wizard”.

The installation was set up at Bolsa de Arte in São Paulo, a gallery which put on an exhibit for guests. The idea is for the piece to be exhibited at galleries abroad in the second half of 2023.

The campaign is designed to make people reflect about an issue that was urgent then and is a full-blown emergency today. The idea is to invite companies to commit to the aims and goals of the UN Global Compact, a 2000 initiative that seeks to lead the corporate world in adopting humanitarian action.

CREDITS
Title: Message From Carl Sagan
Client: United Nations Global Compact
Agency: AlmapBBDO
President and CEO: Filipe Bartholomeu
CCOs: Luiz Sanches and Pernil
Creatives: Dulcídio Caldeira and Pernil
Client Approval: Carlo Pereira
Production Company: Boiler Filmes
Director: Dulcidio Caldeira
Executive Producer: Juliana Martellotta
Head of Client Services: Larissa Perrotta
Client Services: Jess Thomaz, Jonas Monte and Maria Clara Gonçalves
Head of Production: Juliana Sigolo
Coordination Team: Bruna Fernandes, Cintia Varella, Marina Ronik and Michel Nogueira
Director of Production: Fabio Arisaka
First Assistant Director: Bruno Roberti
DP: Fe Oliveira
Art Director: Erika Betbeder
Object Producer: Daiana Arna
Artist (Automatons): Pablo Lavezzari
Effects: Cesar Utimura
Editing: Ricardo Quintela
Post Coordinator: Ricardo Quintela
Post-Production Supervisor: Rafael Barão
Post-Production: Flow Effects
Color Grading: Acauan Pastore
Audio Production: Estudio A9
Licensed Song: "When The Land Meets The Sea," By Amulets. Licensed From Artlist By A9 Studio.

About the UN Global Compact
As a special initiative of the UN Secretary-General, the United Nations Global Compact is a call for companies across the world to align their operations and strategies with Ten Principles on human rights, labour, environment and anti-corruption. Launched in 2000, the Global Compact guides and supports the global business community to advance the goals and values of the UN through responsible corporate practices. With over 18,000 participating business based in 162 countries and 65 Local Networks, this is the world's largest corporate sustainability initiative. For more information, follow @globalcompact on social media and visit our website at https://unglobalcompact.org

The UN Global Compact Brazil Network was created in 2003 and is now on track to be the second-largest local network in the world, with over 1,900 participants. The 50-plus projects conducted in the country address the topics of water and sanitation, food and agriculture, energy and climate, human rights and labor, anti-corruption, engagement and communications. For more information, follow @pactoglobalbr on social media and visit our website at https://www.pactoglobal.org.br

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