Africa Side Hustle: South Africa’s creative economy

South Africa’s creative economy continues to grow at a rapid pace, with content creators, podcasters, influencers and digital storytellers transforming passion into profitable businesses. But beyond the likes, views and followers, questions remain around sustainability, monetisation, policy, taxation and the long-term future of the industry. On this episode on Africa Side Hustle, we unpack the realities of the creator economy, its impact on young people and the opportunities it presents across the continent. CNBC Africa’s Prudence Makhubalo spoke to podcaster and content creator, Mpoomy Ledwaba, to help us understand the business behind content creation and what it truly takes to succeed in this space.

Видео Africa Side Hustle: South Africa’s creative economy канала CNBC Africa