Harvard i-lab | Startup Secrets: Go to Market Part II - Tactics

In this session learn the tactical components of a great GTM plan. In particular, we'll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation.

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Видео Harvard i-lab | Startup Secrets: Go to Market Part II - Tactics канала Harvard Innovation Labs