The Power of #BrandMarketing- Podcast with Sean Adams at Brand Metrics

In this episode of Marketing B2B Tech, we dive deep into the world of brand measurement with Sean Adams, the CMO of Brandmetrics. Discover how Brandmetrics is revolutionizing the way brands measure their effectiveness through innovative technology and algorithms, making brand lift measurement more accessible and cost-effective.

Sean shares insights from his diverse career in advertising and media, discussing the importance of understanding consumer perceptions and the challenges B2B marketers face in measuring brand effectiveness. We explore the four key metrics of brand lift—awareness, consideration, preference, and action intent—and how they can provide valuable insights for marketers.

Learn about the unique approach Brandmetrics takes by integrating directly with publisher sites to gather data, and how this method can benefit both large and small publishers. Sean also emphasizes the significance of brand building in B2B marketing and offers practical advice for marketers looking to enhance their brand strategy.

Whether you're a seasoned marketer or just starting out, this episode is packed with valuable tips and insights to help you understand the importance of brand measurement and how to effectively communicate your brand's value.

Key Topics:

What is Brandmetrics and how it measures brand lift

The importance of understanding consumer perceptions

The challenges of measuring brand effectiveness in B2B

Practical advice for B2B marketers on brand building

The significance of consistent messaging within organizations

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Видео The Power of #BrandMarketing- Podcast with Sean Adams at Brand Metrics канала NapierPR