Intel X Lenovo X Asian Game – vPro Lighthouse Casevideo

* Challenge: High awareness and low familiarity on vPro platform. vPro platform need real and high relevance case to change perception.
* Solution: 2023 Q3-Q4 Intel vPro lighthouse project strategically cooped with PRC high quality B2B IP video program “Foresee The Future” to dive in vertical landing cases with 2 customized episodes for Asian Games and Vocational Education. Invited top vertical celebrities and professionals to visit Asian Games venue and vocational colleges on field, experiencing vPro usage scenario to prove vPro solutions strengths.
* Achievement:
1. Intel vPro Program Video View:15M
2. Intel.com vPro page visits: 53K
3. Intel vPro content consumption: 2.4M
4. Lenovo Key Contacts recruited into Eloqua: 200+
5. Lenovo Internal EDM: 2000+
6. Intel x Lenovo won Weibo hot trending with Hashtag # Tech Guardian of Asian Games#

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