Profit Tracking with Server-Side Tracking (Newer version linked in description)

New version available here, useing the Event Creation Rules: https://youtu.be/lBiGNWhhrOk

Most ad platforms optimize for revenue, not profit.

In this video, Emma will explain what profit tracking is, why client-side tracking is not secure for profit margin data, and how to implement profit tracking using server side tracking with Tracklution.

You will learn:
• Why revenue optimization can scale the wrong products
• Why profit should never be exposed in the data layer
• How to securely send profit from your backend
• How Tracklution matches profit events to website sessions
• How to forward profit events to ad platforms

Ad platforms optimize for the signal you send them. If you send revenue, they optimize for revenue. If you send profit, they optimize for profit.

With this setup in place, your campaigns optimize based on real profit data instead of revenue.

00:00 Introduction and what we will cover
00:20 Standard ad tracking flow and its limitations
00:41 Why client-side profit tracking is a bad idea
01:24 The secure server side profit tracking solution
02:20 Revenue vs profit optimization
02:59 Demo setup overview
04:14 Why ContactInfo is required for matching
05:50 Sending profit from backend with Zapier
09:25 Configuring the Tracklution webhook
14:10 Live purchase test
16:45 ProfitPurchase event verified and matched
19:00 Sending profit events to ad platforms

Видео Profit Tracking with Server-Side Tracking (Newer version linked in description) канала Tracklution