The Importance of a Diverse Team for Small Businesses

Ashten, Equity and Inclusion Leader at GoDaddy, provides insights on how to recruit and retain diverse talent for your small business. Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe

0:22 Why you need diversity on your team
0:46 How to avoid unconscious bias in the workplace
1:16 Why non-linear career paths are good for business
2:04 How to grow your professional network

From a business owner standpoint, diversity, inclusion and equity are becoming increasingly important for the purposes of long-term growth. In order to produce what’s essential for a wider range of customers, the diversity of your team is where it begins — in ethnicity, experience and thought. Diverse teams not only perform better, they also allow the company to recognize unique issues that need to be addressed for overall improvement. In order to combat unconscious biases and assumptions about people and situations, Ashten says it’s time for small business owners to step out of their typical hiring boxes and comfort zones to expand their business into new networks. And that includes being open to hiring non-linear candidates to expand your talent pool into untapped potential.

Learn more about “Benefits from More Diversity and Inclusion in the Workplace” on the GoDaddy blog: https://www.godaddy.com/garage/diversity-and-inclusion-in-the-workplace

References:

Racially diverse teams outperform non-diverse teams by 35%. https://www.business2community.com/human-resources/12-diversity-statistics-that-will-make-you-rethink-your-hiring-decisions-02322090

96% of recruiters think unconscious bias is a problem and can lead to missing talent. https://www.agencycentral.co.uk/recruitment-spotlight/is-unconscious-bias-holding-back-the-recruitment-industry

Non-linear career paths, where people move between roles, industries and sectors, are becoming the standard. https://hbr.org/2018/07/how-to-mentor-someone-who-doesnt-know-what-their-career-goals-should-be

73% of millennials found their last position through a social media site. https://sociallyrecruited.com/2020/02/27/social-media-recruitment-statistics-2020/#:~:text=79%25%20of%20job%20applicants%20use%20social%20media%20in%20their%20job%20search.&text=73%25%20of%20millennials%20found%20their,through%20a%20social%20media%20site

Resources for Small Businesses:
Venture Forward study: https://www.godaddy.com/ventureforward
Up-to-date info on COVID-19: https://www.cdc.gov
COVID-19 resources and grant information: https://www.covid19businesscenter.com

The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.

#GoDaddy #DiversityintheWorkplace

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