How Retargeting Ads Work | Retargeting Pixels & The Remarketing Cookie Process
Exclusive Youtube Discount: Access The Complete Course Here: http://bit.ly/21awXax
How to set up remarketing campaigns in Google AdWords is a question most marketers ask. In this video, I walk you through the retargeting ads process from a technological perspective, and you'll get a deeper understanding of what retargeting is and how it works.
Retargeting works by placing a smart pixel on your website or landing pages. AdWords provides you with your remarketing pixel, and third party remarketing providers like AdRoll and Criteo will also provide you with your remarketing pixel to be placed on your site.
The retargeting pixel on your site will drop a cookie on your visitors' browser. Through the process of cookie syncing, you will be able to target your previous website visitors and show them ads as they continue to browse the web based on their previous behavior on your website.
Retargeting ads are one of the most effective ways to advertise your products and services and to get your abandoning website traffic to come back to your site and convert at the right time and with the right message.
Retargeting ads with Google AdWords remarketing campaigns are an excellent way for you to increase the effectiveness of all your marketing campaigns.
I look forward to you all joining me in the full course on Udemy: http://bit.ly/21awXax
Видео How Retargeting Ads Work | Retargeting Pixels & The Remarketing Cookie Process канала Isaac Rudansky
How to set up remarketing campaigns in Google AdWords is a question most marketers ask. In this video, I walk you through the retargeting ads process from a technological perspective, and you'll get a deeper understanding of what retargeting is and how it works.
Retargeting works by placing a smart pixel on your website or landing pages. AdWords provides you with your remarketing pixel, and third party remarketing providers like AdRoll and Criteo will also provide you with your remarketing pixel to be placed on your site.
The retargeting pixel on your site will drop a cookie on your visitors' browser. Through the process of cookie syncing, you will be able to target your previous website visitors and show them ads as they continue to browse the web based on their previous behavior on your website.
Retargeting ads are one of the most effective ways to advertise your products and services and to get your abandoning website traffic to come back to your site and convert at the right time and with the right message.
Retargeting ads with Google AdWords remarketing campaigns are an excellent way for you to increase the effectiveness of all your marketing campaigns.
I look forward to you all joining me in the full course on Udemy: http://bit.ly/21awXax
Видео How Retargeting Ads Work | Retargeting Pixels & The Remarketing Cookie Process канала Isaac Rudansky
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Retargeting & Tracking Pixels: Explained!Display Advertising Basics (DSPs, RTB, Ad Exchanges, DMPs) - Pete Kluge, AdobeDifference between cookies, session and tokensBest Facebook Retargeting Ads Strategy 2019ID5's Mathieu Roche Discusses Cookie SyncingGoogle Announces Third-Party Cookies Are Dead by 2022...Now What?How to Choose a Bid StrategyCookie Stealing - ComputerphileThe future of digital marketing in a cookie-less worldHow cookies can track you (Simply Explained)How To Create A Facebook Retargeting Pixel - Top Facebook Retargeting Ads StrategyCalculating AdWords ROI (Return on Investment VS Return On Ad Spend)Seth Godin - Everything You (probably) DON'T Know about MarketingGoogle AdWords Remarketing Tutorial And Setup: What You Need To Know In 2015How an Ad is Served with Real Time Bidding (RTB) - IAB Digital SimplifiedGoogle's 3rd party cookie-pocalypse - What does it mean for the future of digital marketing?How Airbnb designs for trust | Joe GebbiaHow ads follow you around the internetHow Implementing an Automated Bidding Strategy Gives You Access to More Signal Data5 Deadly Google Ads Mistakes To Avoid