Car Factory - Dacia Logan Project 2004

KEY DATES OF THE LOGAN PROJECT
1997 : the Romanian trade and industry minister approached Renault Chairman Louis Schweitzer directly, calling upon “long-standing affinities” with regard to French presence in Romania. Mr Schweitzer considered the Romanian opening worthy of in-depth examination, since it would provide a basis for implementing the Logan project. .

1998 : Renault addressed a letter of intent to Dacia and the Romanian authorities. From an industrial point of view, Dacia was hardly an attractive proposition at the time, but it did have two considerable virtues. First, the Dacia brand was untarnished and available, which meant Renault would be free of any brand image conflicts. Second, Dacia had a production facility ready and waiting at Pitesti, and its engineers and technicians were skilled and highly motivated by the new project.

2 juillet 1999 : the final agreement is signed in Bucharest, Renault would be taking a 51% stake in Dacia, though this would later rise to 99.3% over the period 1999 to 2003. The new vehicle would open up an entirely new category, addressing emerging markets. And its specifications could be summed up in three words: modern, reliable and affordable. At the time, the project aroused considerable scepticism among industry specialists.

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