Das ekelhafte Marketing der WM 2022

Diesen Winter findet die kontroverse WM in Katar statt. Die FIFA und die Veranstalter versuchen verzweifelt, das Turnier in ein positiveres Licht zu rücken. Eine Analyse.

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Quellen:

[1] https://neoreach.com/case-studies/fifa/

[2] https://www.theguardian.com/football/2010/dec/02/world-cup-2022-qatar-winning-bid

[3] https://www.thetimes.co.uk/article/qatar-too-hot-too-small-and-with-no-football-culture-2nqm9qd5nxc

[4] https://www.dw.com/en/arab-cup-2021-no-football-fervor-in-qatar/a-59985700

[5] https://www.nytimes.com/2020/04/06/sports/soccer/qatar-and-russia-bribery-world-cup-fifa.html

[6] https://www.youtube.com/channel/UCGr_NBOWno4FyhHY6gWeAng

[7] https://www.youtube.com/watch?v=NTznWgonbzg

[8] https://www.hrw.org/node/380845/printable/print

[9] https://www.instagram.com/p/CXbBubrKVcr/

[10] https://www.theguardian.com/global-development/2021/feb/23/revealed-migrant-worker-deaths-qatar-fifa-world-cup-2022

[11] https://www.theguardian.com/global-development/2021/feb/23/revealed-migrant-worker-deaths-qatar-fifa-world-cup-2022

[12] https://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per_capita

[13] https://www.globalpeoplestrategist.com/labor-laws-in-qatar
(1000 QAR = 241€ [18.01.2021] , 241€ / 160 = 1,51€)

[14] WM Promo Videos auf YouTube-Kanal “Road to 2022”

[15] https://digitalhub.fifa.com/m/6363f7dc616ff877/original/wg4ub76pezwcnxsaoj98-pdf.pdf

[16] https://media.business-humanrights.org/media/documents/files/documents/Qatar_SR_contemporary_forms_of_racism_April_2020.pdf

[17] https://hir.harvard.edu/a-tale-of-two-nomads/

[18] https://theathletic.com/2976035/2021/11/25/explained-david-beckham-ambassador-for-qatar/

[19] https://www.mirror.co.uk/sport/football/news/david-beckham-qatar-world-cup-25285649

[20] https://www.hrw.org/report/2021/03/29/everything-i-have-do-tied-man/women-and-qatars-male-guardianship-rules

[21] https://www.campaignasia.com/article/qatar-world-cup-is-advertisings-biggest-set-piece-opportunity/474360

[22] https://www.marketingweek.com/fifa-sponsors-break-silence-over-qatar-world-cup-row/

[23] https://www.nytimes.com/2017/11/28/sports/soccer/world-cup-sponsors-russia-2018.html

[24] https://inews.co.uk/sport/football/world-cup-2022-qatar-fifa-sponsors-human-rights-1309263

[25] https://www.amnesty.org/en/latest/campaigns/2016/03/qatar-world-cup-of-shame/

[26] https://digitalhub.fifa.com/m/337fab75839abc76/original/xzshsoe2ayttyquuxhq0-pdf.pdf

[27] https://www.un.org/development/desa/disabilities/wp-content/uploads/sites/15/2019/10/Qatar_Qatar-National-Development-Strategy.pdf

[28] https://www.nytimes.com/2021/11/12/sports/soccer/world-cup-2022-qatar.html

[29]
https://www.hrw.org/news/2021/11/24/lgbt-qataris-call-foul-ahead-2022-world-cup

[30] https://www.hrw.org/middle-east/n-africa/qatar

[31] Justizsystem und Unterstützung von Terrororganisationen
https://www.govinfo.gov/content/pkg/CHRG-115hhrg26427/html/CHRG-115hhrg26427.htm ; https://www.counterextremism.com/content/qatar-money-and-terror ; https://www.dw.com/en/why-qatar-fosters-close-contact-with-the-taliban/a-59030146 ; https://www.state.gov/wp-content/uploads/2021/03/QATAR-2020-HUMAN-RIGHTS-REPORT.pdf ; https://www.bbc.com/news/world-middle-east-40246734 ; https://www.zeit.de/politik/2020-07/katar-finanzierung-hisbollah-vorwuerfe ; https://www.thetimes.co.uk/article/qatar-funnelled-millions-of-dollars-to-nusra-front-terrorists-in-syria-x5rnbsr3l

[32] https://www.spiegel.de/sport/fussball/wm-2022-in-katar-ex-medienchef-muss-drei-jahre-in-haft-schande-fuer-die-justiz-a-b43b0503-2a89-4d75-b444-bff871863923

[33] https://www.fifa.com/social-impact/human-rights
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