E935 Segment CEO Peter Reinhardt: built customer data infrastructure (CDI), unicorn protects privacy

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E935: Segment Co-Founder & CEO Peter Reinhardt shares insights from pioneering customer data infrastructure (CDI) to unseat CRM, lessons from first failed product launch & critical pivots, the importance of customer pain as your startup's North Star, & building the unicorn that actually protects customer privacy

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Show notes:
0:44 - Jason introduces Peter Reinhardt.

1:53 - Peter talks about what Segment started off as and why it failed.

9:18 - Jason thanks sponsor Squarespace. Visit squarespace.com and enter offer code: "twist" to save 10% on your first purchase of a website or domain.

11:15 - Coming up with the idea for customer data infrastructure and examples of how Segment can be used.

19:14 - Thinking about pricing strategy, and Segment’s current footprint.

23:43 - Jason thanks sponsor EquityZen. Go to equityzen.com/twist to start investing for half the minimum investment ($10k).

25:48 - Peter talks about what Segment’s competitive landscape looks like.

32:12 - Jason thanks sponsor Pilot. Go to pilot.com/twist for 20% off your first 6 months of Pilot Core.

34:15 - The two talk about GDPR and data privacy issues, and how some internet browsers are fighting third-party data issues.

46:42 - Peter and Jason talk about what they would do if they were the CEO of Facebook, and the data advantage for presidential candidates who understand data collection.

Видео E935 Segment CEO Peter Reinhardt: built customer data infrastructure (CDI), unicorn protects privacy канала This Week in Startups