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How to Find Your Target Audience (Without Wasting Time or Money) - EPISODE 4

One of the biggest mistakes new entrepreneurs make?
👉 Trying to market to everyone.

In this episode, I break down how to identify your target market—the people who actually want and can afford what you offer.

I share real lessons from my own journey, like how I wasted months chasing the wrong clients, and how everything changed once I focused on businesses that already valued social media and had marketing budgets.

Whether you’re launching a product, a service, or a personal brand, knowing exactly who you’re speaking to will make everything easier—your content, your sales, and your results.

🎯 Top 3 Takeaways:

If you try to help everyone, you help no one

The right audience already wants what you offer—they just need to find you

Study your competitors to identify your ideal customer’s age, lifestyle, and mindset

✅ Action Steps:
– Research competitors and analyze who they target
– Outline your audience’s age, location, interests, income level, and pain points
– Refine over time: the more specific, the better the results
– Stay tuned—the next episode will help you price your offer for this audience

📌 Don’t forget to subscribe to follow the full 7-part series!
This is exactly how I went from $0 to $125K—now it’s your turn.

#TargetMarket #HowToStartABusiness #MarketingTips #Entrepreneurship2025 #AudienceResearch #BuildARealBusiness

00:00 - Why Everyone Isn’t Your Audience
00:31 - My Early Mistake: Targeting Everyone
01:02 - Working With the Wrong Clients
01:35 - Chasing Businesses That Didn’t Value Social Media
02:16 - The Shift: Finding Businesses That Already Get It
03:03 - Why Budget Matters
03:29 - From Mom-and-Pop to High-Level Clients
03:58 - My Ideal Client Profile Today
04:24 - How to Define *Your* Target Market
04:51 - Researching Competitors (Gymshark, Lululemon Example)
05:19 - Building Your Audience Profile
05:46 - Recap & What’s Next

Видео How to Find Your Target Audience (Without Wasting Time or Money) - EPISODE 4 канала Gee Clarke
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