Livestreaming in China is the future of e-commerce
Livestream shopping is at the intersection of several mega trends: streaming, social, mobile, influencers and commerce. It's teleshopping re-imagined for the mobile age! And this mix of entertainment and impulse-shopping is extremely popular with millennials and gen Z.
Let's look at the crazy numbers of 34-year old Viya, the live shopping queen of TaoBao Live (part of Alibaba).
- Up to 37m people are watching her daily livestreams, during which she sells clothes, cosmetics, food and even cars and houses!
- On Singles Day, the biggest online shopping event, she sold products worth more than $400m.
- Livestream hosts get a commission of 10-30% of all sales.
Livestreaming e-commerce in China is a $60bn industry, and it's exploding on TaoBao, Weibo, Kuaishou and Douyin. In the west, it's practically non-existent. But Instagram, TikTok and Amazon are slowly preparing for the next wave of e-commerce.
PREDICTION:
Livestream shopping will come to the west in 2020 and explode in 2021, with TikTok leading the way.
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#livestreaming #ecommerce #china
Видео Livestreaming in China is the future of e-commerce канала Teo Pham
Let's look at the crazy numbers of 34-year old Viya, the live shopping queen of TaoBao Live (part of Alibaba).
- Up to 37m people are watching her daily livestreams, during which she sells clothes, cosmetics, food and even cars and houses!
- On Singles Day, the biggest online shopping event, she sold products worth more than $400m.
- Livestream hosts get a commission of 10-30% of all sales.
Livestreaming e-commerce in China is a $60bn industry, and it's exploding on TaoBao, Weibo, Kuaishou and Douyin. In the west, it's practically non-existent. But Instagram, TikTok and Amazon are slowly preparing for the next wave of e-commerce.
PREDICTION:
Livestream shopping will come to the west in 2020 and explode in 2021, with TikTok leading the way.
Make sure to subscribe to the German 🇩🇪 podcast here:
Apple: applepodcasts.teo.plus
Spotify: spotify.teo.plus
Google Podcasts: googlepodcasts.teo.plus
Follow me:
LinkedIn:
linkedin.teo.plus
Newsletter:
http://www.teo.news
Webseite:
http://www.teo.plus
Instagram:
instagram.teo.plus
YouTube:
youtube.teo.plus
Twitter:
twitter.teo.plus
#livestreaming #ecommerce #china
Видео Livestreaming in China is the future of e-commerce канала Teo Pham
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