Break Even ROAS - How to Calculate It and Why You Should Care [Free Template]

When using paid ads, it is important to keep track of how well they are performing, so you can make sure you're getting the best return. That is why keeping track of your ROAS (Return on Ad Spend) is essential to make sure that you are getting a decent profit for the amount of money and time your are putting in.

We will explain what your break even ROAS is, why this matters to your eCommerce business, how to precisely calculate your ROAS and what kind of return you should be looking for when you are using paid ads .

FREE ROAS COST PER ACQUISITION CALCULATOR : https://contrast-digital.lpages.co/blueprint-break-even-roas/

Blueprint is a weekly series presented by Contrast that will focus on a specific topic or feature related to eCommerce, allowing you to gain insights and knowledge to boost your own eCommerce store.

To dive deeper into Break Even ROAS, read our full post here: https://contrast.digital/blog/break-even-roas/

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Sections:

00:00 Intro
00:40 What is break even ROAS?
02:54 How to work out ROAS
03:59 How to work out break even ROAS
08:44 Why ROAS Matters
12:26 What ROAS is considered good?
14:09 Free Resource
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Видео Break Even ROAS - How to Calculate It and Why You Should Care [Free Template] канала Contrast