Running A PT Clinic In Uncertain Times: How To Stay Resilient and Ready For What's Next

Is the economy making you nervous as a clinic owner? You're not alone.
In this episode, Dr. Danny Matta breaks down what economic uncertainty really means for physical therapy entrepreneurs — and how to thrive, not just survive, through it. Drawing on experience from running multiple businesses during past economic downturns (including COVID), Danny lays out 5 practical areas to focus on so you can stay profitable, sharp, and confident even when the market feels shaky.

🚨 If you’ve noticed slower new patient flow, increased anxiety about expenses, or are unsure what moves to make next — this is the episode you must hear.

🎯 Learn how to:
- Keep clients saying yes (even when budgets tighten)
- Strengthen retention and cash flow
- Lead your team through uncertainty
- Build recession-proof systems
- And seize the opportunity that comes with challenge

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00:00 – Intro: Why Economic Uncertainty Matters for Clinic Owners
01:20 – Reflecting on COVID & Past Financial Crises
03:05 – What’s Causing Uncertainty? Tariffs, Layoffs, Inflation
06:55 – The Wealth Effect: Why People Spend Less When They Feel Poorer
08:30 – Real Conversations With Struggling Clinic Owners
09:15 – Step Back: Why You Must Detach and Zoom Out
10:40 – Don't Panic: Focus on Business Fundamentals
11:30 – Offense vs Defense: Cut Waste, Keep ROI
12:15 – Add Payment Options to Increase Sales Conversions
14:00 – Tighten Your Sales Process (and Why Desperation Fails)
16:30 – Be the Best: Why Excellence Shields You in Downturns
17:10 – Improve Retention: Overdeliver, Celebrate Wins
19:00 – Stay Visible: Content and Community Are Your Lifeline
21:30 – Build Unshakable Trust With Your Community
23:00 – Cash Management for Clinic Owners
24:00 – Evaluate Subscriptions, Tools, and Staff ROI
25:50 – The Cost of Keeping the Wrong Employees
27:10 – 3 Months of Cash Reserves: Why It Matters
28:15 – Trim Lifestyle Expenses to Relieve Business Pressure
30:00 – Reframe Uncertainty as Opportunity
31:30 – Why Weak Businesses Will Fail — and Yours Doesn’t Have To
32:50 – Physical Therapy’s Bright Future in a Tech-Heavy World
34:00 – Don’t Go It Alone: Why Community and Mentorship Matter
36:00 – Final Summary: 5 Areas of Focus to Thrive Through Uncertainty
41:00 – Bonus: Join Our Free 5-Day Challenge to Go Full-Time
Want to GROW your cash-based practice? Apply to work with us:
https://vip.physicaltherapybiz.com/discovery-call

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#physicaltherapy #cashpt #ptbiz #entrepreneurship #businessgrowth

Видео Running A PT Clinic In Uncertain Times: How To Stay Resilient and Ready For What's Next канала PT Biz