Abbott FreeStyle Libre I Brand Film | 8020

8020 conceptualised and executed a Women's Day campaign for FreeStyle Libre

Traditional glucose monitoring equipment requires daily calibrations and a tedious routine of painful finger pricks to draw blood. These inconveniences make it difficult to stick to a diabetes management plan. We created a series of films on the importance of CGM and how FreeStyle Libre can help people live a fuller,healthier life.

From campaign ideation and creative strategy to storytelling, branding, production, and post-production, 8020 led the end-to-end development of the campaign. The film was designed to highlight how continuous glucose monitoring can simplify diabetes management and empower women to focus on living life with greater confidence and freedom.

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Видео Abbott FreeStyle Libre I Brand Film | 8020 канала 8020 Digital