How Brands Use Social Impact to Drive Purpose

Aubrey Maslen, Vice President and Head of Communications & Strategic Partnerships for Diversity, Equity & Inclusion at L’Oréal, explains how brands across the L’Oréal portfolio connect brand purpose, sustainability, and social impact to their business strategy. From intimate partner violence prevention to ocean conservation, companies are increasingly aligning philanthropy, ESG, and brand identity.

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Видео How Brands Use Social Impact to Drive Purpose канала Kogod School of Business, AU, Washington DC