Digital Marketing News - Google Ads, Open AI and Perplexity AI | DM News 21 | Robin Mehta

In this Digital Marketing News video, I talk about latest information on one of the Google Ads feature, particular changes in Open AI and Perplexity AI.

The Google Ads news is about performance max campaigns and search campaigns.
Performance Max is a goal oriented campaign with goals such as leads, sales, or brand awareness. The P Max ads are shown on Google search, display ads, YouTube, Google Discover, Gmail and on Google maps.

While Search Campaign's are keyword centric ad campaigns targeting our website to those users who query a particular search term. Search Campaign Ads are shown on Google Search and Search partnered sites.

If you run both the ads at one time you will need to optimize both eh ads in such a way that neither of these ads overlap on each other - giving you a very bad result.

Perplexity AI expands its publisher program adding big publishers like Los Angeles Times, The Week, etc.

Open AI introduces its new language model o1 - saying this is the world's smartest language model.

📚CHAPTERS📚
0:00 Google Ads
2:36 Perplexity AI
4:04 Open AI
5:05 Google Ads for Dating and Companionship
5:59 Conclusion

#digitalmarketingupdates #digitalmarketingnews #robinmehta

🏷️Other Tags🏷️
#googleads #perplexityai #openai #chatgptupdate

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