What To Avoid If You Want To Convert More Leads Into Deals

📢 We're revolutionizing the real estate industry through the power of creative financing. Find out more at https://sub2empire.com.

Here's what to avoid if you want to convert more leads into deals. On this week's Creative Q&A Roundtable.
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Biggest hurdle is that people tend to think very narrowly and singularly.

They have blinders on and tend to believe only what they know today. They also tend to believe in only what the “masses” believe. In this business, we are dealing with a portion of the population that is so small. At any given time, we’re talking like 1-3% of population has a distressed property to sell. Most have zero motivation to sell a home, whether they’re a landlord or owner-occupant.

You are not your customer.

A lot of new and seasoned real estate investors can’t wrap their minds around why a seller would choose sell subject-to and possibly lose any or all of their equity (whether sweat or monetary). They assume that their customer is going to have the same reaction that they would if someone asked them to sell their house to the, say, subject-to.

YOU ARE NOT YOUR CUSTOMER

Lets talk about what motivates people...

✔️ Time
✔️ Money (although probably a lot less of a motivator than you might think)
✔️ Fix up
✔️ Moving
✔️ Getting rid of stuff
✔️ Distance
✔️ Are they out of state?
✔️ Lack of knowledge
✔️ They don’t know their options
✔️ The answer to this you are not your customer.

...the list is infinite.

You have to get to their motivations

🟠 Asking good questions
🟠 Having a conversation
🟠 Building trust and rapport

Once you have all of that, now you have to present an offer. In our case that offer usually comes in the form of a creative multi-offer strategy. We put our sellers in the drivers seat. We let them pick the best options.

➡️ Do NOT make the mistake of avoiding the offer because you “assume” that the seller won’t accept it.

Видео What To Avoid If You Want To Convert More Leads Into Deals канала Sub2Empire