What Is a Lead Magnet & Why Do You Need One?

When I start working with a new client and carry out an audit of their digital marketing, they are usually surprised to find that only a very small percentage of their website visitors actually submit an enquiry.

In other words, they have a low conversion rate - even though they are not asking their visitors to do anything complicated or trying to get them to part with any money.

So, the question is:

Why Aren't Your Website Visitors Getting in Touch With You?

Well there are various reasons, but they all tend to fall under one of the following headings:

1. Lack of trust

2. Fear of being sold to

3. Not being ready to buy yet

4. Lack of time

All of these issues can be addressed if you use a lead magnet..

=====

👉 DISCOVER HOW TO BUILD YOUR OWN MORTGAGE LEAD GENERATION MACHINE

Download this free guide that shows you how it's done:
https://www.theppcmachine.co.uk/mortgage-lead-machine/

- - - - - - - - - - - - -

👉 For the next video in this three part series, click here:
https://www.youtube.com/watch?v=y0pGqIS7uP4

- - - - - - - - - - - - -

Credits:
Intro, Outro & Thumbnail - M3X Studios

Видео What Is a Lead Magnet & Why Do You Need One? канала The PPC Machine