Beyond Basic LTV: Predictive Modeling for Million-Dollar Google Ads Budgets

For high-volume advertisers, standard Lifetime Value (LTV) calculations fall short. To address this, learn about advanced LTV modeling, incorporating predictive analytics to forecast customer value and optimize long-term ROI. Moreover, our Google Ads experts, Usama Khan, Colby Doyle, and Andrew Terpstra, share how to leverage cohort analysis, machine learning models, and custom data integrations to make data-driven decisions at scale. Watch this video now.

Related video:
How to Audit Google Ads Accounts Like a Pro: https://youtu.be/l1qu9TEa2Dw

Connect with the Google Ads experts on LinkedIn:
Usama Khan: https://www.linkedin.com/in/usama-khan-mk/
Colby Doyle: https://www.linkedin.com/in/colbycdoyle/
Andrew Terpstra: https://www.linkedin.com/in/andrewterpstra86/
0:00 Intro
1:07 Defining Lifetime Value (LTV) & Its Importance
6:38 Determining When to Stop Campaigns
8:59 Customer Cohort Analysis
12:21 Explaining Profit Margins
15:37 Calculated nCAC Based on LTV
17:13 Figuring Out When the Client Will Be Most Profitable
22:04 Beyond Acquisition: Focusing on Retention
25:07 Questioning and Understanding Client Goals
Dive into the click-iverse with Usama Khan and Colby Doyle, two cutting-edge marketing strategists, to learn about marketing strategies that go far beyond the initial click.
Join our community where elite marketers gather to master the strategies that bring results beyond the click:
www.skool.com/ccv-ads-unburnt

#digitalmarketing #ppc #paidtraffic #googleads

Видео Beyond Basic LTV: Predictive Modeling for Million-Dollar Google Ads Budgets канала The Clickening