Goafest 2025 | Swipe Right for Relevance: How to Build Brands Gen Z Cares About

At Goafest 2025, a sharp and insightful panel explored how brands can connect meaningfully with Gen Z—one of the most dynamic and values-driven generations. Amarjit Singh Batra, Managing Director of Spotify India; Geetika Mehta, Managing Director of Nivea India; and Vikram Mehra, Managing Director of Saregama India, shared how they are reimagining storytelling, product experiences, and purpose-driven messaging to earn Gen Z’s attention and trust.
Moderated by independent journalist and producer Anuradha SenGupta, the discussion touched on cultural fluency, authenticity, and the evolving definition of brand relevance in a swipe-fast digital world.

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Видео Goafest 2025 | Swipe Right for Relevance: How to Build Brands Gen Z Cares About канала Goafest