These 3 Words Doubled Ad Click-Through Rate (Alex Hormozi Case Study)

These two ads look identical but one of them got a 2x higher click through rate.

Thanks to a headline optimization you can do today.

The original low performing headline said
"Get The 7 Money Models We Use To Scale Gyms To Over $100k/MO."

But when we changed it to
"You Only Need to Master These 5 Macro Functions to Scale And Transform Your Gym,"

clicks doubled.

Why such a dramatic difference?

It comes down to three powerful words.

First, "YOU" speaks directly to the reader instead of being about some framework they don't know.

Second, "ONLY" signals a shortcut—everyone loves a streamlined path to results.

Third, "NEED" works as glue that connects the problem to your solution.

But here's what's crazy..

I optimized this headline for one of Alex Hormozi’s Gym Launch ads and they’ve spent millions optimizing their ads

With my ad testing process on a $89 budget

No massive budgets required.

No weeks of testing.

If you want the full strategy to find the winning words for your ads

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Видео These 3 Words Doubled Ad Click-Through Rate (Alex Hormozi Case Study) канала Marcio Santos