The Client Expert - Ryan Ovadia

▶ About This Episode:
What happens when a client's vision challenges your own? In episode 11 of the Reframed podcast, Dylan Hahn sits down with commercial director Ryan Ovadia, who’s worked with brands like Instagram and Meta, to talk about the true collaborative nature of commercial filmmaking. Ryan opens up about pitching, building treatments, and the beautiful chaos of set life—from weather battles to camera transitions and creative compromises. He shares what it takes to win a commercial bid, how to communicate with actors and clients, and why not every project should demand your emotional depletion.

▶ Sources:
• Connect with Ryan Ovadia
• https://ryanovadia.com/
• https://www.instagram.com/encyclovadia/
• madebybanter.com
• Instagram "More Cameras, More Fun"
• https://vimeo.com/840260144
• META @meta | @instagram
• Creative Program Manager: Amara Cusella
• Head Of Creative Growth: Sean Pryor

▶ About The Reframed Podcast:
“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

▶ Find Inspiration with Frame Set:
• https://go.frameset.app/42cNhiG

▶ Chapters:
00:00 - Intro
01:39 - Being a “Commercial Director”
04:35 - Why Are Commercials So Artistic Now?
07:00 - Big Brands, Big Emotions
08:52 - Instagram Spot Breakdown
12:05 - How Ryan Got The Job
13:24 - What The Heck Is An RFP?
15:24 - Respecting The Process
22:42 - Dang. What a Previs
24:21 - Choosing the Right DP
28:22 - Fighting for Your Creative Vision
31:24 - The Famous Rolling Camera Move And Transitions
38:48 - Other Camera Movement
40:46- VFX Work in Post
42:31 - Nobody Fuck With The Turtles
43:05 - Weather And Other Challenges
45:18 - Framing For Vertical
46:38 - What Made This Piece?
47:26 - Feeling Prepared on Set
50:24 - A Filmmaker’s Biggest Fear
53:05 - Making Work Without Burning Out
1:00:30 - Should I Start a Production Company?
1:03:40 - What Makes a Good Director?
1:04:21 - What Big Sets Are *Really* Like
1:08:00 - Working with Clients
1:17:48 - Lessons Still Left to Learn
1:20:54 - The Rock Polisher Analogy
1:22:12 - What the Audience Really Wants
1:23:36 - The Subtle Art of Pitching
1:28:32 - Thank You Ryan

Видео The Client Expert - Ryan Ovadia канала Frame Set