J&K's Lavender Revolution: Farmers Turn To Cash Crop As Govt Pushes Agri-Tourism | India Today

Lavender cultivation is gaining momentum across Jammu and Kashmir as a profitable cash crop. A Lavender Festival in Ganderbal highlighted efforts to promote agri-tourism and boost lavender-based industries. With support through subsidies, seedlings and training, farmers are adopting the drought-resistant crop for cosmetics, pharmaceuticals and fragrance markets.

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Видео J&K's Lavender Revolution: Farmers Turn To Cash Crop As Govt Pushes Agri-Tourism | India Today канала India Today