71-time Vogue Girl Natalia Vodianova on fashion industry

Natalia has always believed in the power of technology to change the way we engage with causes - through this Elbi was born: a global platform working with over 60 charities across 80 countries, where digital actions have a concrete impact and users are rewarded with products from some of the world’s most recognised brands.



She has launched Elbi India, the country’s first ever philanthropic rewards-based subscription service in the form of a digital platform. The platform presents various charitable causes in the form of short videos that anyone can swipe through. From no poverty to good health and wellbeing to helping animals users can seamlessly make a donation addressing the 10 most important problems that the world face today. Donations can be made using the LoveButton on the platform, powered by Donate with Apple Pay, and create reaction videos to the charity stories, which can be shared with friends to encourage them to do good, look good and feel good.

Every donated rupee is rewarded with a LoveCoin, which people can use in the LoveShop to get the latest gifts and treats. Each rupee equals to one LoveCoin and for every month of subscription comes more coins as a reward. The platform is home to about 60 premium brands, such as Amazon Alexa, MRF, Puma, Lenovo and Bose to name a few which users can purchase through their LoveCoins.

The platform also includes exciting Elbi Drops - the most exclusive element to the Elbi India platform, giving select subscribers a once in a lifetime opportunity to win exciting experiences with their favourite celebrity personalities, from actors to musicians, sports stars to fashion icons. Participants include Twinkle Khanna, Naomi Campbell, Kim Kardashian, Ashton Kutcher, Izabel Goulart and Adowa Aboah.

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Видео 71-time Vogue Girl Natalia Vodianova on fashion industry канала Entrepreneur India