THE FOUR C’S OF EFFECTIVE COMMUNICATION: Len Silverston

Leonardo Da Vinci, said “ Simplicity is the ultimate sophistication.”

A business glossary is an essential tool for good communication in the organization. A well-defined Business Glossary leads to rapidly building trust throughout the organization, leading to increases in productivity, output and morale. Such a business glossary becomes a valuable asset to the organization, which can help eliminate the misunderstandings that cause lost time, lost opportunities and lost revenue.

The importance of developing strong well-defined business terms, has never been more important that in today’s era where organizations are amassing massive amounts of data, but can’t communicate the value of the business term, easily and effectively.

Trust is easier to build when you don’t contradict yourself. During this presentation we will explore the four C’s of Effective Communication and review the common challenges that companies face when creating a business glossary. Sandhill Consultants will leverage our content, management and technology to provide guidance for building a Business Glossary.

Albert Einstein, said “ Any person can make things bigger, more complex, more involved. It takes a touch of genius and lots of courage to move in the opposite direction”

This presentation will review:

- How you can improve the way your organization communicates
- Guidance on how to provide consistent, clear, communication (the 4 C’s) across the enterprise
- A strategy to avoid wasting time looking for information
- Protect business knowledge by capturing, organizing and managing key business definitions

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