The New Customer Experience: What AI Changes Mean for Your Business
Why is speed a crucial competitive advantage in business?
Jay Baer, a seventh-generation entrepreneur, has carved out a niche as a leading figure in the tequila industry, becoming the second most popular tequila influencer and educator globally. With a wealth of experience consulting for over 700 brands like Nike and IBM, Baer leverages his marketing prowess and understanding of customer experience to shine a spotlight on the intricacies of the tequila market. He observes the dynamic landscape of the tequila industry characterized by intense competition among 2,000 brands, emphasizing the need for differentiation and effective marketing strategies in a market with only 500 true competitors. Baer highlights the unique production elements of tequila, such as its geographical limitations in Mexico and the critical role that factors like agave growth play in product quality, making it a fascinating realm for business innovation and strategic differentiation.
Key Takeaways
Speed is a significant competitive advantage in business and customer experience by allowing companies to deliver value more efficiently.
Eliminating internal handoffs and processes that slow down operations can give a competitive edge.
AI is impacting customer expectations, and businesses need to adapt to meet changing demands.
Businesses need to focus on strategic growth and innovation to stay ahead of competitors and meet customer needs.
Value-added time in business operations must be maximized by minimizing non-value-added activities for increased efficiency and profitability.
Tequila industry faces challenges in marketing and differentiation due to the competitive nature of the market with numerous key players and brands.
More from Jay Baer
Jay Baer is a business growth expert, bestselling author, and globally recognized keynote speaker with a career that spans politics, digital strategy, and brand advisory. He began as a direct mail specialist for a U.S. Senator, later serving as a government spokesperson and marketing professional before diving into the early days of the Internet—back when domain names were still free. Capitalizing on that digital frontier, Jay founded and sold multiple marketing and customer experience companies, including the acclaimed advisory firm Convince & Convert. His first book tour in the early 2000s launched a highly successful career as a speaker and event host, known for delivering deeply customized presentations packed with actionable insights. Clients and audiences value his practical frameworks and constantly evolving content designed to drive real business results.
In addition to authoring several influential books, Jay founded the widely read Convince & Convert blog and co-created the award-winning Social Pros podcast, which he co-hosted for over 500 episodes. His latest venture, The Spirit Guides podcast, dives into the origin stories of the world’s leading spirits influencers. A passionate tequila aficionado, Jay has turned his interest into a fast-growing education and review platform in the spirits world. He remains an active investor and advisor to dozens of small businesses while continuing to counsel major brands. Based in Bloomington, Indiana, Jay lives with his wife and travels worldwide to share his expertise from a launchpad in nearby Indianapolis.
Website: https://www.jaybaer.com/
LinkedIn: https://www.linkedin.com/in/jaybaer/
If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com
You can also reach Jim by email: Jim@TheCEOProject.com
LinkedIn: @theceoproject
Instagram: @the_ceoproject
Twitter/X: @the_CEO_Project
Facebook: @IncCEOproject
New boost
Sponsor for this episode...
This episode is brought to you by The CEO Project.
The CEO Project is a business advisory group that brings high caliber, accomplished CEOs together.
Our team of skilled advisors is comprised of current and former CEOs who have run both public and private sector companies across multiple industries.
With our experience and expertise, we guide hundreds of high-performing CEOs through a disciplined approach that resolves constraints and improves critical decisions.
The CEO Project has helped high-performing, large enterprise CEOs with annual revenues ranging from $20M to over $2 billion to drive growth and achieve optimal outcomes.
If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com
Видео The New Customer Experience: What AI Changes Mean for Your Business канала The CEO Project
Jay Baer, a seventh-generation entrepreneur, has carved out a niche as a leading figure in the tequila industry, becoming the second most popular tequila influencer and educator globally. With a wealth of experience consulting for over 700 brands like Nike and IBM, Baer leverages his marketing prowess and understanding of customer experience to shine a spotlight on the intricacies of the tequila market. He observes the dynamic landscape of the tequila industry characterized by intense competition among 2,000 brands, emphasizing the need for differentiation and effective marketing strategies in a market with only 500 true competitors. Baer highlights the unique production elements of tequila, such as its geographical limitations in Mexico and the critical role that factors like agave growth play in product quality, making it a fascinating realm for business innovation and strategic differentiation.
Key Takeaways
Speed is a significant competitive advantage in business and customer experience by allowing companies to deliver value more efficiently.
Eliminating internal handoffs and processes that slow down operations can give a competitive edge.
AI is impacting customer expectations, and businesses need to adapt to meet changing demands.
Businesses need to focus on strategic growth and innovation to stay ahead of competitors and meet customer needs.
Value-added time in business operations must be maximized by minimizing non-value-added activities for increased efficiency and profitability.
Tequila industry faces challenges in marketing and differentiation due to the competitive nature of the market with numerous key players and brands.
More from Jay Baer
Jay Baer is a business growth expert, bestselling author, and globally recognized keynote speaker with a career that spans politics, digital strategy, and brand advisory. He began as a direct mail specialist for a U.S. Senator, later serving as a government spokesperson and marketing professional before diving into the early days of the Internet—back when domain names were still free. Capitalizing on that digital frontier, Jay founded and sold multiple marketing and customer experience companies, including the acclaimed advisory firm Convince & Convert. His first book tour in the early 2000s launched a highly successful career as a speaker and event host, known for delivering deeply customized presentations packed with actionable insights. Clients and audiences value his practical frameworks and constantly evolving content designed to drive real business results.
In addition to authoring several influential books, Jay founded the widely read Convince & Convert blog and co-created the award-winning Social Pros podcast, which he co-hosted for over 500 episodes. His latest venture, The Spirit Guides podcast, dives into the origin stories of the world’s leading spirits influencers. A passionate tequila aficionado, Jay has turned his interest into a fast-growing education and review platform in the spirits world. He remains an active investor and advisor to dozens of small businesses while continuing to counsel major brands. Based in Bloomington, Indiana, Jay lives with his wife and travels worldwide to share his expertise from a launchpad in nearby Indianapolis.
Website: https://www.jaybaer.com/
LinkedIn: https://www.linkedin.com/in/jaybaer/
If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com
You can also reach Jim by email: Jim@TheCEOProject.com
LinkedIn: @theceoproject
Instagram: @the_ceoproject
Twitter/X: @the_CEO_Project
Facebook: @IncCEOproject
New boost
Sponsor for this episode...
This episode is brought to you by The CEO Project.
The CEO Project is a business advisory group that brings high caliber, accomplished CEOs together.
Our team of skilled advisors is comprised of current and former CEOs who have run both public and private sector companies across multiple industries.
With our experience and expertise, we guide hundreds of high-performing CEOs through a disciplined approach that resolves constraints and improves critical decisions.
The CEO Project has helped high-performing, large enterprise CEOs with annual revenues ranging from $20M to over $2 billion to drive growth and achieve optimal outcomes.
If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com
Видео The New Customer Experience: What AI Changes Mean for Your Business канала The CEO Project
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19 мая 2025 г. 18:00:07
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