" SMOKEY'S STORY " THE STORY OF SMOKEY THE BEAR U.S. FOREST SERVICE FILM w/ DENNIS WEAVER XD47974

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This film from 1971 is presented by Your State Forester and the U.S. Dept. of Agriculture Forest Service. It features television and film actor Dennis Weaver as he tells Smokey the Bear’s story, the American campaign icon for the U.S. Forest Service. The film is produced by Kaleidoscope Productions and Foote, Cone & Belding.

A forest (00:08). A raccoon inside a tree (00:11). A deer (00:14). A duck with its ducklings (00:15). A deer with its fawn (00:22). A bear cub (00:25). Credentials (00:30). “Smokey’s Story” title banner (00:37). A green truck is driving on a forest road where a man walks in the middle (00:49). The man notices the car (00:54). The man, who is Dennis Weaver, and the driver start talking (00:56). A group of children is playing with matches (01:34). Dennis Weaver arrives and talks to the children about the danger of playing with matches and Smokey the Bear (02:03). Dennis and the children introduce themselves (03:35). Dennis begins to tell Smokey the Bear’s story (03:43). Views of the Lincoln National Forest in the state of New Mexico (04:05). Bear cubs climbing in trees (04:08). A squirrel, deer, and birds (04:15). Dennis continues the story about Smokey (04:22). Trees being cut down in the forest (04:32). Children fishing (04:37). A group of campers (04:40). A small fire on the forest ground (04:43). Dennis continues Smokey’s story, and the children ask questions (04:46). The small fire evolved into a great forest fire (05:08). The children ask Dennis questions (05:25). Views of the forest fire (05:43). Forest rangers arrive to fight the fire (05:47). A helicopter transports water (05:59). Forest ranger walking through the burned down areas (06:14). A deer, dead from being burned (06:39). Dennis continues talking and the children ask him questions (06:41). Rangers flying a plane (08:04). The batch of the rangers’ department (08:09). The rangers carry a bear cub rescued from the fire (08:12). Veterinarians provide the bear cub with medical attention (08:17). The bear cub runs in the grass (08:12). Rangers play with it (08:27). Views of the forest and the areas affected by the fire (08:31). Dennis continues his story, and the children ask questions (08:44). The sign of Smokey the Bear’s enclosure in the national Zoo in Washington D.C. (09:14). Visitors of the zoo (09:19). Smokey the Bear (09:21). Dennis continues his story, and the children ask questions (09:27). A cigarette bud is crushed into the ground (09:55) and stomped on (09:57). A campfire is put out with a bucket of water (09:58). The children and Dennis talk about safety measures to prevent forest fires (10:04). A man arrives (10:18). He throws a lit match on the ground (10:46). One of the children picks it up and tells the man to be careful (10:51). The kids leave (11:20). The man leaves with them (11:25). Dennis gives a pack of matches to one of the children (11:32). A sign reading “Smokey’s Friends Don’t Play with Matches” (11:37). The child rejects the pack of matches from Dennis and walks away (11:39). Credentials (11:47).

Smokey the Bear is the U.S. Forest Service’s iconic representative for wildfire prevention. Despite the common belief that Smokey was named after a burned orphan bear cub, the opposite it actually true. During WWII, the Forest Service began a public information campaign, to try to prevent wildfires. The 1942 campaign featured Disney characters from the film Bambi, but the characters were only allowed to be used for one year. A new symbol was needed, and a bear character chosen featuring the name Smokey. This was adopted from “Smokey” Joe Martin, a famous NYFD firefighter who suffered severe burns in a heroic 1922 rescue. In 1950, a 3-month-old black bear cub with burned paws and hind legs was discovered in New Mexico in the wake of the Capitan fire. The cub initially was named Hotfoot Teddy by rescuers, but he was later renamed Smokey after the iconic bear of the advertising campaign. The Wartime Advertising Council (later the Ad Council) coined the famous Smokey slogan: "Remember ... only YOU can prevent forest fires."

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