How to Include Webinars in Your Content Strategy to Increase Sales | The Journey

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0:12 How to include webinars in your content strategy
1:27 Why webinars?
3:36 Webinar tips
5:44 Webinar sales funnel

There are many reasons to incorporate a webinar into your sales funnel and it doesn’t have to be difficult. It’s a lot more entertaining to take in a video than it is to read a blog post pitching a product.

This is especially true when your audience is getting the chance to learn something new. Let’s break down why you should include webinars in your content strategy and how to do it right.

The benefits of incorporating a webinar sales funnel
Imagine having a captive audience to share your knowledge with. That’s what a webinar gives you. When you’re just starting, you might need to host multiple webinars and tweak your message to achieve rock-star income. But once you nail your presentation and have a recorded webinar, you could set it up to run on autopilot resulting in your own personal ATM of continuous income.

You don’t have to give away all your secrets, but helping your customers with something for free makes them wonder what they would receive by paying you. Webinars also build on the “know, like, and trust” factor, and this is critical if you want to turn a prospect into a customer.

How to integrate webinars into your sales funnel
You need to get into the minds of the people you are serving and determine what they want and need. The fastest way to do this? Ask them! Then, deliver what they ask for.

After picking a topic to present your webinar on, come up with a title for your presentation that tells your audience why they should care. Keep in mind that punchy headlines capture attention. Don’t just find a similar webinar and recreate what a competitor did. You need to offer something unique to your audience. Remember, these are your potential customers.

Another option is to create a webinar that you can practice, record, and ultimately share multiple times. This gives you the ability to nail your message without hiccups, and you can stop and restart your recording until you get it right. Plus, you can edit it to deliver a smooth presentation as well.

What a good webinar sales funnel looks like
It goes without saying, once you have your recorded masterpiece, promote the webinar with blog posts, in podcasts, on social media, even on YouTube. All promotions should lead to a webinar registration page that explains what the viewer will get out of the presentation.

Once someone registers, they should be redirected to a thank you page that includes the date and time of the webinar. If you’re using an automated webinar program, your thank you page could redirect to your website or your webinar link to play the presentation automatically.

This is the part of the webinar sales funnel where you present the webinar. It’s your opportunity to wow your audience and give them so much value that they feel compelled to pay you for more.

While presenting your webinar, you’ll hit your audience with your offer and you’ll address the frequently asked questions as well as any objections to making a purchase.

After the presentation ends, send a follow-up email reminding your attendees of the offer and give them a chance to watch the recording again in case they missed it or want to see it one more time. Send everyone to your offer page that makes it incredibly clear why your audience needs whatever you’re selling.

For anyone who buys, deliver on your promise. For everyone else, start retargeting strategies in an attempt to get more sales. Then, go back to step one, rinse and repeat!

If you don’t currently use webinars, you should see it as an opportunity to significantly improve your content strategy and output. Your content will become more dynamic, engaging and interesting as a result. The resulting improved lead flow and insight will, however, be worth every step of the way.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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