How I Turned My Podcast Into A Profitable Business

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In this solo episode, Claus Lauter takes you through his e-commerce and podcasting journey.

With 20 years of experience in digital marketing, he discusses founding a SaaS startup and running a seven-figure Shopify store.

Claus dives into the origins and evolution of his podcast, its current success, and explains why podcasting is a powerful tool for businesses—despite the long-term commitment it demands.

Topics discussed in this episode:

- Why podcasting helps DTC brands build stronger customer ties
- How low eCommerce margins risk your business without income diversity
- Why podcasting beats social media for lasting engagement
- Why even top eCommerce brands face cash-flow issues
- How content creation yields better margins than online stores
- Why merchants should prioritize profit over revenue
- What true consistency means in building a content brand

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Timestamps:

[00:00:40] Why this solo episode is different
[00:01:00] How Klaus started in digital marketing and eCommerce
[00:02:20] Lessons from running a 7-figure Shopify store
[00:03:00] How the podcast began and took on a life of its own
[00:04:00] Why the podcast is focused on learning and sharing for sellers
[00:05:00] What DTC brands can gain from starting a podcast
[00:06:20] The reality of profit margins in eCommerce
[00:08:40] Why podcasting became a better business model
[00:10:20] What makes podcasting uniquely powerful as a medium
[00:12:00] How this podcast grew into a top-ranked show
[00:13:20] Why content creation is a sustainable business path
[00:14:40] What you need to know before starting your own podcast

🌐 Episode page: https://ecommercecoffeebreak.com/top-shopify-podcast-episode-400

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*DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support!

https://youtu.be/qlVNTGgOCBQ

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Видео How I Turned My Podcast Into A Profitable Business канала Ecommerce Coffee Break with Claus Lauter