Mark Rabkin: Are you agile? | OMR Festival 2018 - Hamburg, Germany | #OMR18

Mark Rabkin, VP Ads & Business Platform: Now that digital reigns supreme, opportunities in marketing are greater than ever—but so are the challenges, pressures, and pace. To thrive, marketers have to rethink how they work. Facebook's Head of Ads & Business Platform, Mark Rabkin, draws lessons for the moment from a surprising source: the software industry in the early 2000s and the Agile revolution that unleashed its talent.

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Видео Mark Rabkin: Are you agile? | OMR Festival 2018 - Hamburg, Germany | #OMR18 канала OMR