IS TV ADVERTISING DEAD? | IBM Executive Honest Opinion

TV advertising may not be dead just yet - talent and originality are key. Part of Max Talks AI podcast with IBM Client Exec for Wimbledon.

Full podcast episode: maxtalksai.com/sam.

Sam Seddon is the IBM Sports and Entertainment Sponsorship lead for the UK. This currently covers IBM's partnerships with Wimbledon and England Rugby. This covers technical delivery to showcase IBM's industry leading technology and also the marketing activation around the partnerships. Sam works in collaboration with his clients to deliver innovative technical solutions to support their business objectives and marketing campaigns.

At Wimbledon Sam has responsibility for managing the client relationship for all the services that IBM provides to The Championships as part of their role as the official IT provider to the AELTC. This includes a team of 180 at peak during the fortnight from capturing data from the courtside, to media services, security systems and all digital platforms.
Sam was recognised in 2015 by Information Age as being one of the UK's top 50 data leaders and influencers - http://www.information-age.com/it-management/strategy-and-innovation/123460368/uks-top-50-data-leaders-and-influencers

2017 awards include:
DMA Gold - Best Digital Experience
DADI - Use of AI / Machine Learning
Cannes Lion Silver - #WhatMakesGreat campaign
Campaign Magazine - Digital Innovation of the Year

More about IBM at Wimbledon: ibm.com/wimbledon
Sam's Twitter: @sam_seddon

Find me:

Facebook
facebook.com/maxoklymenko

Instagram
instagram.com/maxoklymenko

Twitter
twitter.com/maxoklymenko

Website
maxklymenko.com

Видео IS TV ADVERTISING DEAD? | IBM Executive Honest Opinion канала Max Klymenko