Brand Land Podcast Ep 16 | The Art of Making Your Brand Discoverable on Search Engines

Everything is about your website. You gotta rank well, draw a crowd, and shake them down through the funnel right there on your website.

Or do you?

Contemporary branding experts are saying online discoverability doesn't work that way anymore. They believe a website-focused approach is legacy thinking. In 2020, you have to get a lot more creative about how you position your brand online.

Garrett Mehrguth, international speaker and CEO at Directive, a company that provides performance marketing for SaaS, joined this episode of Brand Land where he shared how to make your brand discoverable on search engines.

What we discussed with Garrett:
- Why the traditional marketing funnel is broken
- Why focusing on “brand awareness” marketing tactics is not a waste of time and money
- How to measure success in brand awareness and discoverability
- How to become “discoverable” in search as a brand

Listen to the full episode on our blog post: https://www.lucidpress.com/blog/making-your-brand-discoverable-on-search-engines

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Learn more about Lucidpress:
http://www.lucidpress.com

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