The Psychology Behind Chipotle’s Packaging

Chipotle sold 800,000 extra burritos without making a single ad — just by making stories on paper bags. It made fast food feel thoughtful. And it worked because it didn’t try too hard. The food took center stage and felt personal. If you're building a product or brand, this is how you turn something as simple as a takeout bag into a marketing engine.

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Видео The Psychology Behind Chipotle’s Packaging канала Mark at Magnetic