Maurice Lacroix presents the Aikon Automatic at Baselworld 2018

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Stephane Waser, CEO of Maurice Lacroix, introduces a new automatic model in the Aikon collection and describes the process to perfect the movement and design.

In addition, he shares the current brand strategy that is targeting millennials with an intergraded promotional campaign driving people on a global hunt for a timepiece through Berlin, London, Los Angeles, and Tokyo.

Видео Maurice Lacroix presents the Aikon Automatic at Baselworld 2018 канала WATCHES TV