Google Ads Attribution Models: Which Is Right Fit For Your Campaign?

Learn which Google ads attribution model you need to choose for your YouTube Ads Campaigns, because choosing the wrong Google Ads Attribution Model can leave you with confusing, inaccurate data that can impact your future campaign success.

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As a definition according to Google, attribution modeling is: “the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.” Attribution models in Google Ads aren’t unique to Google Ads alone. In fact, Google Analytics has them too. Just about any analytics platform has different attribution modeling. Attribution modeling aims to give accurate data on what channels played the most important roles in converting a given lead.

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⏰TIMESTAMPS⏰

00:00 What Is A Google Ads Attribution Model
00:27 Last Click Google Ads Attribution Model Explained
00:40 Data-Driven Google Ads Attribution Model Explained
01:35 Pros Of Last Click Google Ads Attribution Model
02:05 When You Should Use Data-Driven Google Ads Attribution Model
02:40 When You Should Use Last Click Google Ads Attribution Model
04:26 Takeaway

#GoogleAttributionModels #YouTubeAds

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Видео Google Ads Attribution Models: Which Is Right Fit For Your Campaign? канала Linx Digital