Great Writers Inspire at Home: Erica Lombard on the publishing and marketing of BAME British writing

Dr Erica Lombard talks about how publishers in Britain market Black and Asian British writing to readers by using conventions that make these books seem ‘other’ or exotic. For example, have you ever noticed that the covers of books by Asian British writers have a stock colour palette of pink, yellow, orange, and red? How does that process influence British readers’ experiences of specific books?

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Recorded: 27 April 2017

Contemporary Black and Asian British writing is changing how we see and read literature in English around Britain today. The Great Writers Inspire at Home series brings some of the best writers working in and beyond the UK into conversation with readers to discuss reading, writing, and how literature shapes our perceptions of the world and our identities within it.

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