67. Outgoing Webhooks — Let Expedify Push Data Out

Flip the arrow — when something happens IN Expedify (new contact, deal closed, voice call finished with a transcript), you want that news pushed to YOUR system.

Your dashboard.

Your data warehouse.

Your Slack.

Your custom app.

Outgoing webhooks are how.

This lesson is built around a real production outgoing webhook — 3,319 deliveries, 99.9% success rate, 248ms average response — and walks every screen you need to set up your own.

The hero is the Webhook Statistics modal: aggregate health on one tab, per-delivery payload inspector on the other, so debugging your receiver is no longer a guessing game.

In this lesson we'll walk through:

— Settings → Webhooks → Outgoing tab (populated)
— Anatomy of a webhook card — name, URL, subscribed events, delivery counts
— Three requirements your receiver URL must meet (HTTPS · public · 200-in-30s)
— The event payload structure — `event`, `entity_type`, `entity_id`, `timestamp`, `data`
— Click the chart icon to open Webhook Statistics
— Stats overview — 3,319 deliveries · 99.9% success · perf metrics (24h/7d/30d)
— Switch to Recent Deliveries
— Every delivery with the full JSON payload your receiver actually saw
— Receiver Option A: Lovable + Supabase Edge Function (two prompts)
— Receiver Option B: Make / Zapier / n8n / Pabbly
— Receiver Option C: Your own Node / Python / PHP code
— Test in 2 minutes with webhook.site
— Six common failure modes
— Picking events well — `contact.created` vs `contact.updated` vs `voice_calls.updated`

So that's outgoing webhooks — the news feed for your stack, with real observability on every delivery.

# CHAPTERS

00:00 Intro
00:28 What we'll walk through
01:05 Settings → Webhooks → Outgoing
02:10 Anatomy of a webhook card
03:20 Receiver requirements
04:25 The event payload structure
05:45 Click the chart icon
06:20 Webhook Statistics — overview
07:30 Switch to Recent Deliveries
08:15 Every delivery, with the full payload
09:30 Receiver A — Lovable + Supabase
11:15 Receiver B — Make / Zapier / n8n
12:30 Receiver C — Your own code
13:40 webhook.site sanity test
14:35 Six failure modes
15:50 Picking events well
17:10 Recap
Start a free trial of Expedify — https://expedify.ai

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