How Marlboro Changed Advertising Forever

Sell an identity, not a product.
Research Articles Used:
https://en.wikipedia.org/wiki/Marlboro_(cigarette)
https://en.wikipedia.org/wiki/Faust#In_psychotherapy
https://www.theatlantic.com/national/archive/2013/03/welcome-to-marlboro-country-philip-morris-stakes-a-last-claim-in-the-west/274056/
https://www.theatlantic.com/business/archive/2015/02/the-real-marlboro-man/385447/
http://www.k-message.com/marlboro-man-story/
https://www.stopcorporateabuse.org/press-release/new-report-philip-morris-international-global-marketing-campaign-targets-teens
https://www.cancer.org/latest-news/the-study-that-helped-spur-the-us-stop-smoking-movement.html
Videos Referenced:
http://www.youtube.com/watch?v=hn3lAgvyJJo&t=12s
http://www.youtube.com/watch?v=gFDFiwu41s4
http://www.youtube.com/watch?v=eug4wbPSykc
http://www.youtube.com/watch?v=qvsTjZko2gw
http://www.youtube.com/watch?v=LV7PAuSMYwk
http://www.youtube.com/watch?v=1FdjBWP_eb0
http://www.youtube.com/watch?v=Q6dsRpVyyWs
http://www.youtube.com/watch?v=wibHcZ4FNbU
http://www.youtube.com/watch?v=brWMDAXQIoM
http://www.youtube.com/watch?v=6TrLgxvn0-U
http://www.youtube.com/watch?v=jE-YqHVsbJ4
http://www.youtube.com/watch?v=dU0jkP2cSV8
http://www.youtube.com/watch?v=uno-pMu1L-w
http://www.youtube.com/watch?v=Df32RijORLo
http://www.youtube.com/watch?v=1RZMct-6-JQ
http://www.youtube.com/watch?v=A3PDXmYoF5U
http://www.youtube.com/watch?v=Sv3xVOs7_No
http://www.youtube.com/watch?v=yQmpqvoEpws
http://www.youtube.com/watch?v=vAK97pTijJ0
http://www.youtube.com/watch?v=CT_uEV3q_ak
http://www.youtube.com/watch?v=7_uKMxhvnCk

Music - Lewis OfMan
Song: Diamant

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