Albums That Changed Music: Love - Forever Changes

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Love was an American psychedelic and folk-rock band formed in Los Angeles in 1965. Led by Arthur Lee, Love was one of the first racially diverse American rock bands. Their style drew from an eclectic range of sources including hard rock, blues, jazz, flamenco, and orchestral pop.

While finding only modest success on the music charts, peaking in 1966 with their Top 40 hit “7 and 7 Is”, Love would come to be praised by critics as their third album, Forever Changes (1967), became generally regarded as one of the best albums of the 1960s. It was added to the Library of Congress’s National Recording Registry in 2011.

Singer/multi-instrumentalist Arthur Lee, who was originally from Memphis, Tennessee but had lived in Los Angelessince the age of five, had been recording since 1963 with his bands the LAG’s and Lee’s American Four. He wrote and produced the single “My Diary” for Rosa Lee Brooks in 1964, which featured Jimi Hendrix on guitar. The Sons Of Adam, which included future Love drummer Michael Stuart, recorded the Lee composition “Feathered Fish”. After attending a performance by the Byrds, Lee decided to form a band that joined the newly minted folk-rock sound of the Byrds to his primarily rhythm and blues style.

Love started playing the Los Angeles clubs in April 1965 and became a popular local attraction, while gaining the attention of the Rolling Stones and the Yardbirds. The band lived communally in a house called “the Castle” and their first two albums included photographs shot in the garden of that house.

Their third album Forever Changes was released in November 1967 and was co-produced by Bruce Botnick. The album displayed a softer and more avant-garde approach for the band. By this time, tension arose between Arthur Lee and Bryan MacLean, who wanted more of his songs on the album. The band recorded the album in only 64 hours, though many professional session players were utilized, including some who replaced the actual band members in some songs. Writer Richard Meltzer, in his book The Aesthetics of Rock, commented on Love’s “orchestral moves”, “post-doper word contraction cuteness”, and Lee’s vocal style that serves as a “reaffirmation of Johnny Mathis”. Forever Changes included one hit single, MacLean’s “Alone Again Or”. By this stage, Love were far more popular in the UK, where the album reached No. 24, than in their home country, where it could only reach No. 154. Forever Changeshas since received recognition as one of the greatest rock albums of all time, appearing on Rolling Stone magazine’s list of The 500 Greatest Albums of All Time, being inducted into the Grammy Hall of Fame, and added to the Library of Congress’s National Recording Registry in 2011.

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