The Coca Cola Polar Bear looks like a simple mascot.

But there is a whole machine and a performer making it feel alive.

Blinking eyes.
Moving mouth.
A camera in the nose.
A screen inside the chest.
And an improv actor reacting in real time.

This is how a basic brand activation becomes a viral one.
Smart tech. Great character. Better performance.

Coca Cola introduced the bear in 1922.
Brought it to life in 1993.
And today it is going viral all over again.

Credits:
Coca Cola

Hashtags:
#LiveExperiences #BrandActivations #ExperienceDesign #MascotMagic #CocaCola

Видео The Coca Cola Polar Bear looks like a simple mascot. канала Hueman Creative