Leave It to Roll-Oh (1940 Futuristic Promo Film) | Chevrolet World’s Fair Tech Vision

Step back to 1940 and witness “Leave It to Roll-Oh,” a visionary promotional short produced for Chevrolet at the New York World’s Fair. Restored by Lost Tape Society, this nine-minute film imagines a household robot performing domestic chores — vacuuming, taking flowers, cooking — while the homemaker relaxes.

🎥 About This Film:
Created by Jam Handy Productions for Chevrolet, Leave It to Roll-Oh presents a blend of advertising and future fantasy. It uses sleek, dramatic visuals to promote technological optimism and the promise of modern appliances. The film cleverly frames the idea of automation as a domestic ideal — though it ends with a wink that it’s just a dream.
archive.transmediale.de

🕰️ Cultural Context & Restoration:
Premiered at the 1940 World’s Fair, the film was part of a wave of industrial shorts meant to showcase progress, consumer technology, and idealized domestic roles. Restored in 2025, this version preserves its black-and-white charm, tone, and grainy texture.

📼 Why It Matters:
This short is not just spectacle — it reflects how corporations used film to shape visions of domestic life, gender roles, and futuristic optimism. It’s essential viewing for students of media history, industrial film, and the intersection of advertising and culture.

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Видео Leave It to Roll-Oh (1940 Futuristic Promo Film) | Chevrolet World’s Fair Tech Vision канала Lost Tape Society