Content Marketing That Converts

Marketing content comes in many forms - website copy, blog posts, videos, press releases, emails, photos and social media posts. The types you choose to represent your business, how frequently you create and post your content, and where you expand is all part of your content marketing strategy.

The key to creating content that converts is to serve vs, sell. Make your content engaging, unique to you and your business, and something that will stand out amid all the other noise online.

Here's a few tips from Lorrie Thomas Ross, aka The Marketing Therapist and CEO of Web Marketing Therapy Inc.:

1. Conduct an audit of the content assets you have.
Get clear on the existing content you have (you’ll be surprised in some cases at how much you already have). Expert content marketers know how to look for content under every possible metaphorical stone. 

2. Have a team that knows what to do with your assets.
Recognizing that you the power to create content from a past blog post (for example) is different than actually making said content and posting it. Make sure you have the right team in place to support your content marketing. This might be an in-house social media person or a freelance writer, or maybe a combination of the two. 

3. Continually invest in new ideas and formats.
Content is an ongoing investment for your business. Different types and formats work for different companies and individuals based on personality and style.There’s no “one-size-fits-all” when it comes to digital content strategy.

Your audit and the team you hire will be able to help you identify what content is currently effective for your business, and what you will want to “invest” in for the future.

The critical piece of the content marketing to remember—it’s ongoing.

Marketing has no on or off switch, and it takes constant reassessing and refining your assets and audience to make a long-term impact. 

See https://www.webmarketingtherapy.com/blog/the-five-factors-for-marketing-success/ to learn more about our approach and to get access to our free audit to help you get the wheels in motion.

Видео Content Marketing That Converts канала WebMarketingTherapy