Drink Less, Drink Better

In this clip Michael breaks down what is really happening in the wine world right now, past the headlines. He talks about how big players like Constellation have been quietly selling off their under 30 and 40 dollar mass brands, even rockstars like Meiomi, while holding on to small production labels like Schrader, Lingua Franca, and Booker that are made by real people from real single vineyards. He points to new data showing that people are drinking less overall, but choosing higher quality bottles from smaller producers, and as a small, high quality winemaker himself he sees that as a sign of a bright future for wine. It is not that wine is dying, it is that taste in the U.S. is evolving toward better things that are made more authentically and tell a real story.

Видео Drink Less, Drink Better канала Barrels & Roots