Cohort Analysis at Scale

Blake Irvine shares how his team at Netflix approaches Cohort Analysis at Scale at Strata San Jose 2018.

Synopsis:
Netflix partners with consumer electronics, platform, operator, and payment companies across the globe to enable more people to enjoy content on its service. Measuring and optimizing partner performance requires the evaluation of subscriber cohorts affiliated with each partner, which is a substantial technical challenge at Netflix scale. Blake Irvine explains why cohorts matter and shares a big data solution that enables business users to self-serve partner insights.

Видео Cohort Analysis at Scale канала Netflix Data